When people are expecting a single device for mobile and media, Sony wants to show that they can still make a device that looks like it has both but will have just a media player in it. Japan will soon see the new players in black, white and pink holding 16GB and 8GB models priced at ¥38,000 ($354) and ¥28,000 ($260). The baby boasts a 2.4-inch QVGA display, 13.5mm EX headphones, Bluetooth stereo audio, and up to 10-hours of video (H.264/ACV and MPEG-4 support) or 36-hours of music (MP3, AAC, DRM'd WMA, and linear PCM supported) playback off beefier battery.